GET STARTED WITH A LIFE LONG FREE ACCOUNT SIGN UP
LOGIN
Antideo
  • CALL : (+91) 95443 09166
    • Support : (+91) 95443 09166
  • Home
  • Pricing
  • API Features
    • IP Health Check
    • Email Validation Checker
    • Phone Number Validation
  • Test Drive
    • Free IP to Location Check
    • Free IP Reputation Check
    • Free IPinfo Check
    • Free Email Validation
  • Email Validation Plugin
SIGN UP
  • Bounce Email Marketing Email Validation
  • Feb 11
  • 3 mins read

What are Soft Bounces & Hard Bounces?

Soft Bounces Vs Hard Bounces

An email is said to have bounced when it is undelivered to the recipient email address, which could be because of a number of reasons. There are distinct types of bounces classified on the basis of the reason for the bounce. They can be broadly classified into soft and hard bounces. Most of the emailing software systems would provide you marketing reports giving you insights into the bounces. The bounce rate has to be kept at the back of your mind to ensure the quality of the list.

Soft Bounces and Hard Bounces Explained.

What do you mean by Hard Bounce?

Like the name sounds this is a much serious issue compared to a soft bounce. Essentially it is a permanent case of not being able to deliver the email to the said email address. In simpler terms, it becomes a hard bounce when an email is returned, the email address being invalid or non existent.

A hard bounce is when an email is returned to the sender because the recipient email address does not exist.

Most of the email marketing software systems available out there track bounces after sending out the email campaign. Then separate the hard bounces from the main list to avoid sending further emails to them. Obviously this happens only after the first email goes out and depending on the volume of hard bounces the damage might already be done post the first campaign. There are quite a few reasons leading to a hard bounce but we have listed below the most common ones of the lot.

  • Non existent email address.
  • Non existent domain.
  • Delivery blocked by the email server of the recipient

What do you mean by Soft Bounce?

A soft bounce is a temporary delivery issue to an email address and the reasons behind soft bounces are usually solvable. Again the soft bounces are treated very differently compared to hard bounces. And also the effects on your sender reputation is different.

Soft bounces is usually a temporary problem of email delivery and generally has a solvable reason.

Soft bounces are tracked similar to hard bounces by modern email marketing software systems. But unlike hard bounces, instead of moving them out of the list, a couple of attempts are made to deliver the email and subsequently classified as a hard bounce if the attempts fail repeatedly. There again are a number of reasons behind soft bounces but we have listed out the most common ones

  • Full Mailbox.
  • Issues with the recipient’s mail server.
  • Email or attachment exceeds the size limits of the recipient’s mail server.

How can Antideo prevent Hard Bounces?

One of the primary reasons for a hard bounce is a non existent email address. And one of the reasons for a non existent email address is a disposable email address. Now since the temporary email address functions like a normal email address when it is active, it becomes very difficult for the email marketing software to detect a disposable email address as the emails get delivered as long as the email address is live (usually for 10 to 20 minutes). So it becomes vital to filter out the throwaway email addresses right at the source of entry. Antideo keeps an extensive database of disposable email providers that is kept up-to-date using automated scripts, to help you detect temporary emails in real time.

Apart from validating emails, Antideo also offers ipinfo and phone validation within the same API. The Antideo API is known to help our customers ensure they build a high quality subscriber list in the first place.

api for preventing email bounce effects of bounces email bounce email validation to prevent hard bounce hard bounce hard bounce vs soft bounce how to prevent email bounce soft bounce

Related Posts

Email Marketing Email Validation Plugin

7 must have WordPress Plugins for Email Marketers

Email marketing may seem to have lost its sheen with a few marketers, but it is still one of the most utilized channels for customer acquisition. And this is primarily owing to the comparatively low…

admin
  • Aug 11
  • 4 mins read
Email Marketing Email Validation Email Validation Plugin

How to stop spam through Contact Form 7?

Spam has become so rampant and part of life that we feel something is wrong with our website or email address if we do not get spam on a given day, it’s a fact! Spam…

admin
  • Nov 10
  • 4 mins read

Comment (1)

  1. AffiliateLabz

    Feb 16, 2020

    Great content! Super high-quality! Keep it up! 🙂

    Reply

Post a Comments

Latest Post

7 must have WordPress Plugins for Email Marketers

  • 4 mins read

Key WordPress Stats Infographic

  • < 1 mins read

How to stop spam through Contact Form 7?

  • 4 mins read

What is sender reputation and how to improve it?

  • 5 mins read

Categories

  • Antideo Help and Support
  • Bounce
  • Ecommerce
  • Email Marketing
  • Email Validation
  • Email Validation Plugin
  • IP Health
  • Marketing

Subscribe to Our Blog

I want the latest update in...







    Follow Us

    Company

    • About us
    • Careers We’re Hiring!
    • Contact Us
    • Blog

    Services

    • Phone Number Validation
    • Email Validation
    • IP Address Health Check
    • WordPress Email Validator

    Test Drive

    • Free IPinfo Check
    • Free IP Health Check
    • Free Email Validation
    • Free IP to Location

    Helpful Links

    • Privacy Policy
    • Developers
    • Terms of Use
    • Pricing

    Contact

    • Icon hello@antideo.com
    • Icon(+91) 954-430-9166
    • IconKerala, India.

    © 2023. Bizmindz Technologies LLP.All rights reserved