When you send an automatic e-mail, you must always be very careful that it is not considered as spam by the e-mail client (Gmail, Outlook, etc.) of the person who will receive it. In order to minimize the risk of this happening right steps are needed to be taken. The spam words can be the key to these problems. You have to avoid them properly to ensure that you get proper response to your email campaigns. But, before you take any further steps, this is the time to uncover what can be considered as a SPAM.
SPAM is the process of copying the email to a great number of email IDs. It is almost as if one is forcing the mails on the people who are in no need to receive them in anyway. these SPAM mails are sent for fake or products in question or to lure others into fake schemes.
For stopping SPAM the use of the unsubscribe button is important. It stays at the end of the very email that is sent. In case the receiver does not want to receive such mails from a particular sender, he or she can unsubscribe and opt out. So keeping your distance from spamming practices is a good idea.
Sending emails in small chunks to a great number of subscribers is a good practice to avoid being labelled as a spammer.
While mailing, you will also have to keep in mind that the following words are not used as they are the SPAM Words:
You have to avoid: amazing stuff, Clearance, shopper, buy direct, sale, order status, no fee, claim
You have to avoid: cash, Benefit, money, credit, money back, lowest price, best price, bargain, save up to, bonus, profit, US Dollars, get paid
You have to avoid: make money, earn money, double your, expect to earn, extra income, extra cash, guarantee, insurance, million dollars, earn per week
You have to avoid: click, ad, click below, click to remove, search engines, subscribe, mass email, don’t delete, marketing solutions
- Free (Free Offers it Means)
You have to avoid: free installation, free gift, free membership, free grant money, free offer, free trial, free samples
You have to avoid: click here, visit our website, sign up free today, give it away, compare, see first
- Numbers and Offers
You have to avoid: 100% free, #1, 100% satisfied, 50% off, being a member, thousand, give away, deal, you are a winner!, prize, month trial offer, you have been selected, $$$
You have to avoid: stay in shape, lose weight, hungry etc.
- Urgent Words
You have to avoid: time-limited, only today, get it now, act now, for only, urgent, order now, apply now, instant, last chance
The words and phrases listed above definitely need to be avoided and at the same time you need to ensure that you email content is relevant to the reader. The spam filters are becoming smarter with the advent of AI and ever learning machine algorithms, so better stick to the basics and send useful content.
It is also vital to ensure that you maintain a clean email list by using trust-able email validation tools for frequent cleansing of your contact databases
Every email marketer dreads the spam folder, it is a place where emails go to die… literally!! Did you know, Spam accounts for 14.5 billion messages globally per day. Because of which, ISPs have tightened…
- Nov 03
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