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Test our API to convert IP to location.
This is beneficial if you would like to serve content according to location or
prevent leads from specific locations or even combine this with other data to detect fraud
The accuracy would also depend on the country
IP geolocation is the tagging of an IP address to the geographic location of the internet from the connected device. Doing so provides you with information such as the country, state, city, zip code, latitude/longitude etc.
Generally the accuracy is 98% or more but IP mapping to specific cities can on some occasions vary a bit with respect to the location of the nearest ISP provider’s network hub. The accuracy would also vary from country to country as well.
Some of the primary benefits for gathering the IP geolocation of your website users/visitors are –
Read our blog on how IP geolocation can add value to your business as well as the importance of IP and Geolocation for fraud prevention
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